The way I see it is, since they found a company that will match their charitable donation, the charity won't lose 50% of the donated money, because it's made back up by that company.
Though if that company has agreed to this, then why hasn't it been named? I'm fairly sure that company would enjoy the publicity.
If it IS legit, then great, but something just doesn't sit right with me on this one.
If people want to donate to charity, they'd probably prefer to do it themselves, rather than indirectly donate to charity and let the middle-man take the credit and get the thanks.
I don't agree with the 50% going to charity, even if it is matched by some company, because IMHO, that seems shady, 100% of the money generated through a charitable promotion should go to the charity, there's no reason that any company or organization should be making money from any charitable promotion, ever, unless it's actually covering costs of running that charitable promotion - and that's something that you claim back AFTER 100% of the charitable proceeds is given to the named charity - you don't take an assumed size slice of the proceeds, you should send all proceeds to the charity, then claim back the expenditures related to the cost of running the promotion.
This is all too clear to anyone who has legitimately filled in a tax return.
Assuming there is an agreement with a company to match the proceeds, that agreement would have to be legally verified and fulfill contractual obligations and would require that the applicant be a registered non-profit organization, or have it deducted from their payroll, benefits, etc.
Either way, there is paperwork involved and there will be serial numbers and tracking ID's that can be used to verify everything that they have claimed.
It's a game of 'wait and see' right now.
Also, I thought Kyn was not supposed to be a member of UOE's staff? Or did I read something wrong? I know it's blatantly obvious that he's a staff member, but I'm sure it was said that he claimed he wasn't?
Anyway, if this charitable promotion is a cover for ulterior motives for making money (I have no current reason to believe it is a 'scam'), then I will be fully disgusted.
Until then, wait and see...